For Customer Relationship Management

01

Despite major investments, CRM systems often go underused or underdeliver because the data they depend on is incomplete, fragmented or lacks insight.

02

Poor Adoption by Sales Teams: If CRM data is messy, duplicative or irrelevant, reps avoid using it — undermining visibility, alignment and pipeline execution.

03

Unusable Customer Records: Most CRM customer data lacks enrichment, account hierarchies or application-level intelligence — leading to blind spots in segmentation and selling.

04

Disconnected Product and Customer Data: Without linking what a customer makes to what you sell, the CRM becomes a reporting tool — not a source of insight or action.

01

We deliver the structured, enriched, and connected data layer your CRM needs to support adoption, drive insights and guide reps to growth.

02

Unified Customer Records: Knowde consolidates customer data across systems and enriches records with firmographic, application, and buying behavior data — creating a 360° account view.

03

Product-to-Customer Mapping: We connect product and customer data to reveal what customers should be buying based on what they make, enabling next-best-action and cross-sell insight.

04

Insight-Driven Workflows: Knowde powers CRM workflows with data that actually helps reps sell — fueling segmentation, targeting, account planning and proactive engagement.

01

Higher CRM Adoption: Reps actually use the system because it gives them something useful — actionable insights about customers, opportunities and whitespace.

02

More Effective Selling: Sales teams get faster access to what a customer makes, what they’re buying and what they’re missing — increasing relevance and efficiency.

03

Faster Time-to-Value: CRM investments deliver ROI sooner, as clean data enables immediate improvements in targeting, prioritization and revenue generation.

Step 1

Customer Data Consolidation: Knowde ingests and merges customer records from ERP, CRM and spreadsheets — deduplicating and resolving hierarchies (parent, subsidiary, site).

Step 2

Customer Record Enrichment: We add firmographics, application usage, industry and product compatibility to each customer record — unlocking segmentation and insight.

Step 3

Product Data Structuring: Knowde organizes product data by taxonomy, function and application fit — so it can be matched to customer needs automatically.

Step 4

Product-to-Customer Linking: We connect what your customers make to what you sell, creating insight into unmet needs and whitespace opportunities.

Step 5

CRM Enablement: Knowde feeds structured and enriched data directly into your CRM system, so the insights are embedded where sales teams already work.