For Customer Intelligence
Turn fragmented customer insights into actionable intelligence that drives account growth and sales productivity.
The Problem
Chemical and ingredient suppliers lack the visibility and insight needed to fully understand their customers and identify the best growth opportunities.
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Messy, Incomplete Customer Data: Key information like account hierarchies, applications served and buying behavior is scattered, inconsistent or missing entirely — leaving sales teams with blind spots.
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Product Data Trapped in Silos: Technical and commercial product details remain buried in PDFs and across disparate systems, making it impossible to connect customer needs to the right products.
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Customer Reluctance to Share Details: End-customers often avoid disclosing what they manufacture, limiting a supplier’s ability to uncover high-value opportunities or negotiate effectively.
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The Solution
Knowde centralizes, enriches and connects customer and product data to deliver a complete picture of each account and the whitespace available.
01
Unified Product Knowledge: Knowde AI extracts, structures and enriches product data from PDFs and multiple systems, mapping every attribute into a chemical-specific taxonomy.
02
Complete Customer Profiles: Consolidates ERP and CRM records into golden records enriched with firmographics, application-level details and manufacturing focus.
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Opportunity Mapping: Matches each customer’s manufacturing needs to relevant products in your portfolio using internal and public data, surfacing high-potential sales opportunities.
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Positive Business Outcomes
Commercial teams know exactly what each customer makes, needs and could be buying — enabling faster, more targeted growth.
01
Accelerated Account Expansion: Reps focus on the right opportunities, increasing share of wallet and revenue per account.
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Stronger Customer Relationships: Suppliers become trusted advisors by offering relevant, insight-driven recommendations.
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Higher Sales Productivity: Teams spend less time researching accounts and more time executing high-value sales activities.
How We Do It
Step 1
Centralize Product Data: Knowde AI extracts and structures attributes from TDS, SDS, spec sheets and other product documents into a chemical-specific taxonomy.
Step 2
Centralize Customer Data: We merge ERP and CRM records into golden customer profiles, complete with account hierarchies.
Step 3
Enrich Customer Insights: We add firmographic, application and manufacturing details to each profile.
Step 4
Map Needs to Portfolio: Identify which products in your portfolio fit each customer’s manufacturing requirements.
Step 5
Surface Opportunities: Highlight whitespace and high-value product matches to guide account growth strategies.
Step 6
Return on Investment
+5–15% revenue uplift per targeted account through increased share of wallet
20–30% reduction in sales cycle time by focusing efforts on high-probability opportunities
3–7% gross margin improvement by positioning higher-value, more relevant products
10–15 hours saved per rep per month by eliminating manual account research
